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In 2013 in the UK, one in every 137 babies was either stillborn or died in the first 4 weeks of life

Here in N. Ireland, over 3 babies a week are stillborn or die in the first 4 weeks of life.

We support all bereaved parents who have lost their babies, before, during or shortly after birth.

Stop Baby Mail


To reduce and help stop baby related mail go to and click on Baby MPS.

What is Baby MPS?

Baby MPS is a free service which allows you to register not to receive baby related mailings.

By checking the information Baby MPS makes available to them, companies are advised how your circumstances have changed as well as your preference not to receive further mailings about baby products and services.

Since Baby MPS information is updated daily, companies have access to the most up-to-date information possible.

They will, of course, respond in a sympathetic way, and remove your name from their mailing lists. For you, it means you will still get the post you want. You'll just receive significantly less of the post you don't want.

You can register yourself or a family member or friend can act on your behalf and register for you.

Both Mum and Dad can be registered together at the same or different addresses. To register you will need to give your full address and postcode, the baby's due date and an email address.

On receipt of an email from Baby MPS you will have to follow a link to complete the registration.

Baby MPS can be contacted at the address below:

Mailing Preference Service
DMA House
70 Margaret Street

Or by telephone on 0845 703 4599

(It's important to note that companies who are not members of the Direct Marketing Association and Baby MPS may not be aware of your circumstances, and may have to be notified directly by you.)